BuzzFeed - The clothing brand said the 30-second spot will air tonight, the first in a series with the comedian for Old Navyâs spring campaign. Here's Amy Poehler's new ad for Old Navy: View Video ⺠Amidst the popularity of social media campaigns and hiring bloggers as spokespeople, Old Navy is going with a more traditional marketing tactic, by getting Amy Poehler to star in a set of new TV commercials. Old Navy, which declined to disclose how much it paid Poehler, will air the first of several spots with the actress this spring and summer during Wednesday's American Idol. Poehler, who plays a lawyer in the ad above, will have different roles in the other commercials. She's also recently starred in ads for Best Buy. In July, Old Navy Chief Marketing Officer Ivan Wicksteed told BuzzFeed that he's trying to make the brand "less reliant on traditional TV," but he admitted yesterday that it's still the most important medium. "Even though we've been adjusting
↧